Build retail loyalty with cashback and personalized campaigns
Discover how the largest brands in the market achieve great results with solutions that work on retention
Build loyalty with cashback and other solutions tailored to your business
Mass reactivation
Reactivate interest and target specific customers using personalized incentives.
CRM360
Discover a complete platform focused on loyalty and campaign orchestration.
Subsidized NPS
Reward your customers in your NPS surveys, and understand their level of satisfaction more deeply.
Last Chance
Encourage omnichannel by converting a voucher from a brick-and-mortar store that is about to expire into an online purchase.
CRMbonus presents “Stories”
R$ 15 million in incremental revenue between January and August 2024
“Você cria um relacionamento mais estreito com o seu cliente; antigamente a gente não tinha tantas ferramentas estruturadas para atuar nisso”
In one year the brand attracted 1,700 new customers
R$ 30 million in incremental revenue in 2024
It didn't spoil it, it lost”
The Afeet Group recovered 100,000 customers for new purchases and influenced the 11% increase in its revenue
Giftback was responsible for 12% of sales, regaining 20,000 customers, in 2023
Give the play
Solutions in action
Success story: FOM reaches R$980,000 in incremental revenue in 2024
Discover how FOM strengthened loyalty and boosted sales in the comfort market with CRMbonus
To go deeper
Insights, trends, and content
Como integrar serviços financeiros ao dia a dia dos clientes
Do crédito na loja a empréstimos, seguros e contas digitais, incorporar serviços financeiros traz grandes vantagens para o varejo
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FAQs
What is customer loyalty and why is it important?
Customer loyalty is the process of keeping consumers buying from the same brand over and over again. After all, loyal customers spend more, refer the business to others, and have a lower retention cost than acquiring new customers.
How to effectively retain customers?
To build customer loyalty, invest in quality service, rewards programs, personalization of the experience, constant communication, and efficient after-sales. Good examples of solutions that work at this stage of the journey are: Giftback, Mass Reactivation, Bonus NPS, Member Get Member, Last Chance, CRM360 and Bonus Vale.
What is a loyalty program and how does it work?
A loyalty program rewards customers for their purchases and interactions with the brand. This can happen in different ways: through discounts, cashback, accumulative points, gifts, or access to exclusive benefits.
What strategies help with customer retention?
Personalization: offer recommendations and offers based on purchase history.
Effective after-sales: keep in touch and offer support after purchase.
Omnichannel communication: be present on various channels such as e-mail, WhatsApp and social networks.
Differentiated experience: provide an agile and efficient service.
How does good customer service impact loyalty?
Customers value quick answers, efficient solutions, humanized and, above all, personalized service. Efficient support creates a relationship of trust and encourages recurring purchases.
What is the importance of social proof for conversion?
Testimonials, reviews, and success stories increase credibility and help with customer decision-making, reducing objections and increasing the conversion rate.
How to use cashback to retain customers?
Cashback encourages recurring purchases by returning part of the amount spent for future purchases. It creates a continuous consumption cycle, increasing retention.
How to measure customer loyalty?
Indicators such as Retention Rate, Lifetime Value (LTV), Net Promoter Score (NPS), and Repurchase Rate help measure the success of loyalty strategies.
What is the difference between customer retention and loyalty?
Retention keeps the customer buying for a period of time, while loyalty creates an emotional bond and a customer who defends the brand, who refers the business and has high engagement.