Much more than cashback: intelligent loyalty strategies

What is Giftback and how does it work? CRMbonus's Giftback is a loyalty solution that rewards customers with bonuses to be used for future purchases at the same brand where that bonus was generated. After finalizing a purchase, the customer receives a return amount, which can be used within a period determined by the brand in question.

Giftback increases the recurrence of purchases, improves the average ticket and builds customer loyalty. In addition, it encourages new purchases without compromising the profit margin, since customers spend, on average, more than the amount of the bonus received.

No. While cashback can be redeemed for cash or used at different stores, Giftback is unique to your brand, encouraging repurchases and increasing customers' Lifetime Value (LTV).

After the purchase, the customer enters the cell phone and receives an SMS or WhatsApp notifying the available balance. He can redeem the bonus on the next purchase within the stipulated deadline.

Yes! You can define bonus percentage, expiration date, activation rules, and customer segmentation, creating strategies aligned with the profile of your audience and your sales objectives.

Yes! CRMbonus offers full integration between physical and digital stores, ensuring an omnichannel experience for customers.

CRMbonus provides complete reports and dashboards in real time, allowing you to monitor membership, conversion, and impact on billing. So you can adjust strategies to maximize results.

CRMbonus operates on the cost-per-bonus model generated, with no fixed cost or initial fee, making the solution accessible and scalable.

Yes! It is already used successfully by fashion, cosmetics, footwear, home & decoration brands, supermarkets, pharmacies and other retail segments.

Get in touch with the CRMbonus team and see how to get started quickly and hassle-free. Our technology is already integrated with the main payment systems and e-commerce platforms in the market.


Increased repurchase rate — Giftback encourages customers to return to your store to use the bonus generated, increasing the recurrence of purchases.
Growth in the average ticket — Consumers tend to spend more than the amount of the bonus received, increasing the average amount per transaction.
Customer loyalty and reduction of churn — Offering personalized benefits improves the consumer experience and strengthens the relationship with the brand.
Converting anonymous customers into active buyers — Giftback identifies and engages new consumers, optimizing the buying journey.
Increased overall revenue — With more recurring purchases and greater engagement, the impact on sales is direct and measurable.
Additional revenue generation with Retail Media — Integration with Retail Media strategies allows brands to monetize their customer base with segmented offers.