Increase your sales with data and automation
Discover how to reverse abandoned carts in your e-commerce and recover inactive customers in your brand
R$ 1.6 million in incremental revenue in 2024
Increase sales and the average ticket with our solutions
CRMBack
Use user browsing data - including anonymous - to boost your e-commerce sales and improve the customer experience
Vale Bonus Offer
Discover how large retailers attract new customers - and recover those that have been inactive for at least 6 months.
CRMbonus presents “Stories”
In one year the brand attracted 1,700 new customers
"A CRMBonus veio de uma maneira muito positiva, que é fazer esse cliente retornar na loja e aí sim você ter um desconto para essa recompra"
R$ 30 million in incremental revenue in 2024
"O cliente gosta de ser mimado.
Não mimou, perdeu"
100,000 customers returned for a new purchase, increasing revenue by 11%
“É uma solução vantajosa para o cliente e um motivo claro para que ele volte às lojas em um curto espaço de tempo”
Giftback was responsible for 12% of sales, recovering 20,000 customers, in 2023
“Fomos uma das primeiras empresas a implementar o CRMBonus em todas as lojas. O processo foi fácil, rápido e efetivo.”
R$ 15 million in incremental revenue between January and August 2024
“Você cria um relacionamento mais estreito com o seu cliente; antigamente a gente não tinha tantas ferramentas estruturadas para atuar nisso”
Give the play
Solutions in action
Mario Spaniol prevê fechar 2024 faturando R$70 milhões mais
Saiba como a CRMBonus ajudou a Carmen Steffens a crescer 20% com estratégias de fidelização
“Com CRMBack, só nos primeiros meses de 2025, a Pneu Store alcançou mais de 90 mil usuários engajados e mais de 5.200 pedidos recuperados no e-commerce
To go deeper
Insights, trends, and content
Como integrar serviços financeiros ao dia a dia dos clientes
Do crédito na loja a empréstimos, seguros e contas digitais, incorporar serviços financeiros traz grandes vantagens para o varejo
Increase your sales and average ticket now
FAQs
What is the conversion stage in the customer journey?
The conversion is the moment in which the visitor becomes a customer, completing a desired action, such as a purchase, registration, or request for a quote. This phase is essential for the success of marketing and sales strategies.
How to increase the conversion rate in e-commerce?
To improve conversion, use simplified checkout, social proof (reviews and testimonials), strategic discounts, chatbots for real-time support, and mental triggers such as scarcity and urgency. These strategies, combined on a single platform, can be found in the CRMBack solution.
What factors impact sales conversion?
Key factors include user experience (UX), site speed, responsive design, payment security, and audience segmentation.
How to reduce cart abandonment and increase conversions?
Optimized checkout: reduce payment steps and offer multiple payment methods.
Stroller recovery: send emails, SMS, and notifications to remind the customer of the pending purchase.
Shipping and clear conditions: transparency in the price of shipping and delivery times prevents cancellations.
Discounts and incentives: offer cashback, coupons, or free shipping for immediate conversion.
How does personalization influence conversion?
Personalization directly impacts conversions, as it offers a more relevant experience for each user. This can be done through personalized recommendations, retargeting, and segmentation based on browsing behavior, which is possible with the CRMBack solution.
What is the importance of social proof for conversion?
Testimonials, reviews, and success stories increase credibility and help with customer decision-making, reducing objections and increasing the conversion rate.
How to use remarketing to convert more sales?
Remarketing displays personalized ads to users who have already visited your site, increasing the chances of converting. Platforms such as Google Ads, Meta Ads, and CRMads are ideal for this strategy.
How does site speed affect conversion?
Slow sites lead to abandonment. A page that takes longer than 3 seconds to load can lose up to 53% of visitors. Tools like Google PageSpeed Insights help optimize speed.
How to measure the conversion rate and understand sales performance?
The conversion rate is calculated by dividing the number of conversions by the total number of visitors. Use Google Analytics, Heatmaps, and conversion funnels to analyze performance and optimize improvement points.
What is CRO (Conversion Rate Optimization) and how to apply it?
CRO (Conversion Rate Optimization) is a set of strategies to increase the number of visitors who take actions on the site. To apply it:Perform A/B tests to find out which version of a page converts the most.* Improve site load time.Create clear and direct CTAs (Calls to Action). Use solutions that use chatbots or automated service to reduce doubts, such as CRMBack - which also has the advantage of identifying anonymous users.