R$ 18 million in incremental sales in 2023 alone: the Hope case

Knowing your customer and understanding their behaviors is the first step in being able to increase sales.

HOPE, attentive to the dynamism of the market, sought a tool that can monitor consumer habits and draw up assertive strategies.

The first step was to recognize the clients through the strategy of Giftback. To this end, the customer receives an amount for the next purchase for every purchase, but in order to activate their bonus, they authenticate their cell phone and guarantee that the data can be used by the LGPD.

Then it moved on to a tool of CRM 360 really, with the seller's schedule, email marketing, SMS and WhatsApp integrated into the Cashback strategy.

Learn about this case and see how the platform is a crucial differential for retail.

Who is HOPE?

HOPE is a Brazilian underwear lingerie brand that is part of the HOPE Group. With more than 270 exclusive stores, the company is renowned for its elegant, comfortable and fashionable collections of pieces such as bras, panties and pajamas, for example.

What were the challenges?

HOPE's challenge is the same as that of many brands: how to ensure that the customer knows the brand and buys again? Challenges equal to those who are the leader and reference in underwear in Brazil.

Challenges:

- Create a personalized loyalty program;

- Create omnichannel loyalty journeys;

- Use Email, SMS, WhatsApp in an integrated way;

- Measure the on and offline results of Marketing actions;

- Build customer loyalty.

What were our solutions?

The challenge of getting to know customers in depth is enormous, but our CRM 360 solution manages to facilitate and centralize information.

This tool manages the entire brand base, based on the customer's consumption habit. HOPE has in its hands data such as: who the customer is, what is the purchase profile and what are their preferences.

From then on, together with our Giftback, the brand creates segmented relationship and recurrence strategies, always thinking about the best experience for the consumer, making them want to always return.

In other words, the combination of CRM 360 and Giftback is a powerful solution for getting to know your customer and retaining them on any channel.

See more details about the case in the video below.