Leroy Merlin case

Get to know every customer step

Leroy Merlin found in CRMBack not just a tool, but an essential partnership to optimize its marketing strategies and improve the customer experience in its e-commerce, boosting sales and increasing revenue.

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Key Challenges:

- Increase conversions of e-commerce

- Lower the rate From an abandoned stroller

- Know the behavior From users

- Offer a personalized experience for each customer

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CRMBack

CRMBack is an intelligence that uses user browsing data to boost online sales. By knowing individual e-commerce behaviors, brands can use this information to improve their customer experiences through personalized and segmented communications.

Benefits:

• Convert e-commerce visits into sales
• Reduce cart abandonment and increase conversion rate
• Collects precious data about the browsing and buying behavior of users
• It allows the segmentation of personalized campaigns, making them more efficient
• Engaging with customers via WhatsApp, email or SMS

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More about the Leroy Merlin case:

With CRMBack, Leroy Merlin increased its abandoned cart recovery rate by 5x, which generated over R$4 million in recovered revenue in January and February 2024 alone. In other words, by investing in data analysis and personalization, the brand shaped a shopping experience and recovered potential sales.

Ready to increase the conversion rate of your e-commerce?

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