Cross-Selling and Up-Selling

It's no longer enough to contact the customer several times a month with generic messages. We need to understand who we are talking to, what is their moment of purchase and preference. In addition, deepening intelligence in understanding your products is essential to ensure success in your WhatsApp actions.

Cross Selling

This sales strategy allows you to increase your revenue by offering your customer products that complement the item they already had an initial interest in.

Take this example:

You notice that there are 9434 customers who bought the brand only once, this purchase being in the running shoe category. Your brand knows that there is a strong correlation between running shoes and gym clothes. Thus, one strategy is to offer products consistent with customer consumption, being able to create more personalized trails to adapt the campaigns.

Up Selling

This strategy consists of offering more of the same product or an update/replacement of it, also helping to increase your revenue.

See another example:

At your cosmetics company, you know that your Vitamin C lasts for use of 3 months, on average. With this, you can segment customers who have already purchased this product within 3-6 months and offer the replacement of the product. Thus, it manages to expand the revenue of your brand, encouraging the habit of preference and building customer loyalty.

Tip: map your main products that may recur and activate automatic campaigns to stimulate via WhatsApp.