CRMBonus announces collaboration with Microsoft to strengthen data infrastructure and accelerate growth

São Paulo, September 2026,

‍CRMBonus announces a three-year collaboration with Microsoft to strengthen its data and technology infrastructure and support the company's next stage of growth.

One of the main pillars of the collaboration will be the evolution of CRMBonus's data and analytics foundation with Azure Databricks, together with the use of Microsoft Azure infrastructure and integration services to expand the capacity, security and scale of its operations.

The new structure will support the evolution of the CRMBonus product ecosystem, including CRMBrain, a platform that connects data from different points of the consumer journey to identify opportunities within the customer base and turn them into relationship and revenue generation actions.

With a more robust data foundation, the companies will be able to process and connect increasingly larger volumes of information, expand its segmentation capabilities and sustain the growth of solutions focused on the three main fronts of CRMBonus: retention, acquisition and monetization.

“Data is the foundation of everything we are building for retail. As our products and our clients gain scale, we need an increasingly robust infrastructure to organize, connect and turn that information into action. The collaboration with Microsoft is an important step to sustain this next phase of growth for CRMBonus,” says Ricardo Jack, CTO of CRMBonus.

The collaboration also expands the presence of CRMBonus with its availability in the Microsoft Marketplace, creating new opportunities to reach customers, develop co-sell initiatives and access third-party solutions through a unified commercial platform.

“We’re looking forward to collaborating with CRMBonus as they build their core data and analytics platform on Azure Databricks. Azure Databricks and Azure Data Lake Storage will enable CRMBonus to build a highly secure, integrated, modern data an analytics platform that is cost optimized as well,” says Aung Oo, vice president, Azure Storage, Azure Databricks and ADME at Microsoft.

About CRMBonus

CRMBonus is a technology company that helps large brands grow from their own consumer base. Its ecosystem connects data, intelligence and execution channels to act on three core growth fronts: retention, acquisition and monetization.

Through products such as Giftback, Vale Bonus, AgenteIA Corre Atrás, AgenteIA Corporativo and GiftPoints, the company turns data and consumer behavior into actions capable of generating new purchases, increasing repeat business, winning back customers and creating new revenue streams for brands.

CRMBonus serves some of the largest retail companies in Brazil and develops solutions that connect physical and digital environments, putting data and technology directly at the service of revenue generation.

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