Success story: FOM reaches R$980,000 in incremental revenue in 2024

In 2024, FOM achieved significant results:

• R$980 thousand in incremental revenue;
• Repurchase rate increased to up to 8.3%;
• Higher average ticket with loyalty strategies.

See how CRMbonus helped transform the relationship between brand and customer.

The history of FOM

From an early age, Sidney Rabinovitch was driven by a passion to create something that would bring genuine comfort to people. This dream took shape in 2004, with the founding of FOM — a brand dedicated to developing products that provide warmth, well-being and unique emotional experiences.

In the competitive comfort and well-being market, FOM faced a major challenge: maintaining loyalty and consistently driving new purchases.

Challenges

Even with the strong emotional connection that its products created, the brand needed to overcome three strategic obstacles:

• Increase the recurrence of purchases: initial enchantment does not guarantee a quick return of customers;
• Raise the average ticket: encouraging exploration of the product portfolio was essential;
• Strengthen loyalty: keeping customers close and engaged was a priority.

The solution

The turning point began with the implementation of Giftback, a CRMbonus technology that rewards customers with each purchase, stimulating the recurring consumption cycle.

“CRMbonus helped us access our audience in a way that we couldn't before. Now, we are able to transform our loyalty into an even closer relationship, bringing customers back with real benefits.”
Sidney Rabinovitch, president of FOM

Despite the first months of adaptation, working together with the CRMbonus team quickly generated significant results.

“The numbers almost tripled after we established the partnership. When we use the right tools, the results come.”
Sidney Rabinovitch, president of FOM

Results

With Giftback and communication campaigns via WhatsApp, FOM was able to:

• Engagement: Increase customer identification in stores, allowing FOM to better understand buying behavior and adapt its communication to generate more sales.
• Rate of return: Help FOM control the rate of customers who return to buy again, based on incentives, focusing on the efficiency of the stimuli.
• Incremental sales: By encouraging returns with intelligent bonuses, FOM was able not only to attract returning customers, but also to increase the amount of purchases, generating a much greater return compared to the bonus offered

More than numbers, the fulfillment of a purpose

For Sidney, more than the financial achievement, the partnership with CRMbonus materialized the purpose of FOM:

“I've always believed that comfort goes beyond touch. It's about the feeling, the affection you feel when using a special product. CRMbonus helped us to bring that emotion to more people and strengthen our purpose.”
Sidney Rabinovitch, president of FOM

Do you want to know more? Then watch the full testimony of the founder of FOM!

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The history of FOM with CRMbonus is proof that innovation, strategy and proximity are key factors for transforming businesses and retaining consumers in comfort retail.

Do you also want to transform your brand loyalty? Talk to CRMbonus and find out how.

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