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The Personalization Playbook: Strategies for IT Leaders

See how 400 IT leaders are approaching cross-channel personalization in 2024, with research from Bloomreach, Orium & Talon.One.

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The Personalization Playbook covers:

  • How 400+ global retailers build their personalization strategies
  • The focus areas tech leaders are prioritizing heading into 2024
  • IT leaders' plans to upgrade their infrastructure this year
  • How retailers are using AI to boost personalization efforts
  • Why digital agility is key to running personalization at scale
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